What 1966 means in 2026

In 1966, Ford put a two-door, short-wheelbase, open-top truck into the world and called it a Bronco. Nobody called it a classic then. It was just a truck. Built for people who wanted to go somewhere a road hadn't been yet.

Sixty years later, that truck is still out there. Restored and trailered to events. Rebuilt in garages over decades. Handed down to kids who grew up watching their parents wrench on it. The first-gen Bronco didn't survive sixty years because it was preserved. It survived because people kept driving it.

That's the line that runs from 1966 to right now.

Ford marked the 60th anniversary on the 2026 model with Wimbledon White paint, Vermilion Red lettering, and "1966" etched into the wheel center caps. A nod from the new truck to the old one. The community noticed. Heritage fans and sixth-gen owners don't always find themselves looking at the same thing. In 2026, they are.

IBB marked it differently.

The 60th Anniversary coin is limited to 1,966. It's priced at $19.66. The number is the story. Not a discount, not a gimmick. A date pressed into the price and the quantity because 1966 is the year this all started and that fact deserves to be carried, not just noted.

When this run is gone, it's gone. There won't be a second run at a different price. The year ends. The coin stays.

If you've been driving a Bronco since the Carter administration, you already know what 1966 means. If you picked up your sixth-gen last year and are just starting to learn the history, this is a good place to start. The first truck. The nameplate that Ford walked away from for twenty-five years and brought back because the community never let it go.

Every Bronco on the road right now carries that lineage. This coin carries it too.