The Journal

Stories & Events

This is where IBB puts words to what the community is building. Stories from the trail. News from the herd. The people, the coins, and the moments worth remembering.

Upcoming Events

October 15–17, 2026

Bronco Super Celebration NV

Carson City, Nevada

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November 3–6, 2026

SEMA Show 2026

Las Vegas, Nevada

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Latest from the Herd

Community · August 21, 2026

Why a challenge coin?

It's handed off in a parking lot, at a gas station, after someone pulls you out of the mud. Here's why I've Been Bucked chose a coin to carry that story.

Stories · July 4, 2026

Happy 250th, America!

America's 250th and the Ford Bronco's 60th land the same year. The origin of military tradition that inspired I've Been Bucked, the challenge coin.

Coins · June 16, 2026

What 1966 Means In 2026

In 1966, Ford put a two-door, short-wheelbase, open-top truck into the world and called it a Bronco. Nobody called it a classic then.

Events · April 14, 2026

IBB is heading to Super Celebration. Here's what that looks like

Super Celebration has been happening every spring in Townsend, Tennessee for twenty years. This year is different from the previous nineteen.

Stories · April 3, 2026

How "I've Been Bucked" Got Started

The drive home from Townsend took four hours. Brian LaFluer didn't say much. He just kept thinking about all the Georgia Broncos he'd seen that week.